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https://elib.psu.by/handle/123456789/31700| Title: | Game Monetization: the Most Important Game Success Performance Indicators |
| Authors: | Valkovich, A. Burachonak, I. |
| Issue Date: | 2018 |
| Publisher: | Полоцкий государственный университет |
| Citation: | Valkovich, A. Game Monetization: the Most Important Game Success Performance Indicators / A. Valkovich, I. Burachonak // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of X Junior Researcher' Conference, Novopolotsk, May 10-11, 2018 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. D. Lazouski [et al.]. - Novopolotsk : PSU, 2018. - Part 3 : Technology. - P. 190-192. |
| Abstract: | The advantages of Life Time Value in comparison to Cost Per Istall were considered and the most significant game metrics when starting the game application were defined. The cost of involvement of one user in a game for smartphones was analyzed. Forecasting of the first results of the advertising company were carried out. A set of actions for achievement the maximum indicators of Life Time Value were established. |
| URI: | https://elib.psu.by/handle/123456789/31700 |
| Appears in Collections: | European and National Dimension in Research. Technology. 2018 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 190-192.pdf | 314.82 kB | Adobe PDF | View/Open |
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