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https://elib.psu.by/handle/123456789/37557| Title: | Marketing: what it really is and how to do it |
| Authors: | Latyshev, D. Yelshina, I. |
| Issue Date: | 2014 |
| Publisher: | Полоцкий государственный университет |
| Citation: | Latyshev, D. Marketing: what it really is and how to do it / D. Latyshev, I. Yelshina // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of IX Junior Researchers' Conference, Novopolotsk, April 22-23, 2014 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. Dr. Dzmitry Lazouski [et al.]. - Novopolotsk : PSU, 2014. - Part 2 : Economics. - P. 126-128. |
| Abstract: | Real marketing, the kind that is successful, is “fighting in the trenches.” It means the following things (many of them are bad): meeting people who are not particularly nice to you (some of whom you don’t really like) face to face, writing reports, developing contacts, and working in a hospitality suit for 10 hours while you have sore feet and are surrounded by people who are tipsy, loose-tongued, and tight enough to think they are funny. It is very hard work and quite unlike a business where the customer comes to you. |
| URI: | https://elib.psu.by/handle/123456789/37557 |
| Appears in Collections: | European and National Dimension in Research. Economics. 2014 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 126-128.pdf | 78.83 kB | Adobe PDF | View/Open |
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