Persuasive Strategies in Public Speaking

Abstract

The article focuses on persuasive strategies employed in public speaking to influence the audience’s beliefs, attitudes, and values. Persuasive strategies are viewed as features of rhetoric used for expressing ethos – presenting the credibility of the speaker, logos – pertaining to logical reasoning, and pathos – involving the emotional component. The article also provides a description of persuasive strategies based on human psychology. Awareness of persuasive strategies improves the speaker’s performance.