Business Development Strategies in Accessing New Markets

Abstract

The summary describes strategies of entering new markets. Entering new foreign markets may be achieved in a variety of ways. Each of these ways places its unique demands on the company in terms of organizational and financial resources. Most of the times, entering international markets is not a matter of choice but of necessity to remain competitive in new or established markets. Our summary is going to analyze the possibilities that a company has when entering a foreign market, decision that is very important and which involves market assessment and analysis.