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https://elib.psu.by/handle/123456789/37475| Title: | The integration of professional sports with art as a promising tool for sports marketing |
| Authors: | Zakrevskaya, A. Matvienka, A. |
| Issue Date: | 2015 |
| Publisher: | Полоцкий государственный университет |
| Citation: | Zakrevskaya, A. The integration of professional sports with art as a promising tool for sports marketing / A. Zakrevskaya, A. Matvienka // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of IX Junior Researchers' Conference, Novopolotsk, April 29-30, 2015 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. Dr. Dzmitry Lazouski [et al.]. - Novopolotsk : PSU, 2015. - Part 2 : Economics. - P. 41-44. |
| Abstract: | The article is devoted to marketing in the industry of professional sports, especially the integration with art. The authors analyzed a number of investigations on the problem of home and foreign scientists. They identified a number of problems connected with the development of professional sports and arts synthesis as the object of marketing communications. The complex approach to solving problems of integration of professional sports with art, which finds its place at the heart of programs and activities, which are developed in the framework and on the basis of the idea of marketing projects, is reviewed. The directions, which may strengthen the union of professional sports with art, are proposed. |
| URI: | https://elib.psu.by/handle/123456789/37475 |
| Appears in Collections: | European and National Dimension in Research. Economics. 2015 |
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