Marketing: what it really is and how to do it

Latyshev, D.; Yelshina, I.

Please use this identifier to cite or link to this item: https://elib.psu.by/handle/123456789/37557

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DC Field	Value	Language
dc.contributor.author	Latyshev, D.	ru_RU
dc.contributor.author	Yelshina, I.	ru_RU
dc.date.accessioned	2023-01-20T07:56:15Z	-
dc.date.available	2023-01-20T07:56:15Z	-
dc.date.issued	2014
dc.identifier.citation	Latyshev, D. Marketing: what it really is and how to do it / D. Latyshev, I. Yelshina // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of IX Junior Researchers' Conference, Novopolotsk, April 22-23, 2014 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. Dr. Dzmitry Lazouski [et al.]. - Novopolotsk : PSU, 2014. - Part 2 : Economics. - P. 126-128.	ru_RU
dc.identifier.uri	https://elib.psu.by/handle/123456789/37557	-
dc.description.abstract	Real marketing, the kind that is successful, is “fighting in the trenches.” It means the following things (many of them are bad): meeting people who are not particularly nice to you (some of whom you don’t really like) face to face, writing reports, developing contacts, and working in a hospitality suit for 10 hours while you have sore feet and are surrounded by people who are tipsy, loose-tongued, and tight enough to think they are funny. It is very hard work and quite unlike a business where the customer comes to you.	ru_RU
dc.language.iso	en	ru_RU
dc.publisher	Полоцкий государственный университет	ru_RU
dc.title	Marketing: what it really is and how to do it	ru_RU
dc.type	Article	ru_RU
dc.citation.spage	126	ru_RU
dc.citation.epage	128	ru_RU
Appears in Collections:	European and National Dimension in Research. Economics. 2014

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