Comprehensive approach to estimation of efficiency of internet advertising

Please use this identifier to cite or link to this item: https://elib.psu.by/handle/123456789/45879

Full metadata record

DC Field	Value	Language
dc.contributor.author	Serada, T.	-
dc.date.accessioned	2024-10-31T11:26:46Z	-
dc.date.available	2024-10-31T11:26:46Z	-
dc.date.issued	2018	-
dc.identifier.citation	Serada, T. Comprehensive approach to estimation of efficiency of internet advertising / T. Serada // International Student and Teacher Scientific-Practical Conference INDIVIDUAL. SOCIETY. STATE, Rezekne, 19-20 May, 2017 – Resekne: Rezekne Academy of Technologies, 2018. – P. 131-134.	ru_RU
dc.identifier.uri	https://elib.psu.by/handle/123456789/45879	-
dc.description.abstract	For several years, the Internet as an advertising platform, leading in growth compared with any other media. This article examines key indicators of the effectiveness of advertising campaigns on the Internet. The study proposes a number of measures aimed at a more complete and accurate assessment of the effectiveness of online advertising in modern conditions of the global computer network. Keywords: online advertising, the effectiveness of online advertising, communication effectiveness, economic efficiency, comprehensive approach.	ru_RU
dc.language.iso	en	ru_RU
dc.publisher	Resekne: Rezekne Academy of Technologies	ru_RU
dc.title	Comprehensive approach to estimation of efficiency of internet advertising	ru_RU
dc.type	Article	ru_RU
dc.identifier.doi	10.17770/iss2017.3027	-
Appears in Collections:	Публикации в зарубежных изданиях

Files in This Item:

File	Description	Size	Format
131-134.pdf		601.44 kB	Adobe PDF	View/Open