Estimation of the efficiency of internet-user interaction with advertising information

Serada, G.; Belorusova, N.

Please use this identifier to cite or link to this item: https://elib.psu.by/handle/123456789/30150

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DC Field	Value	Language
dc.contributor.author	Serada, G.	ru
dc.contributor.author	Belorusova, N.	ru
dc.date.accessioned	2022-03-09T11:20:36Z	-
dc.date.available	2022-03-09T11:20:36Z	-
dc.date.issued	2019	-
dc.identifier.citation	Serada, G. Estimation of the efficiency of internet-user interaction with advertising information / G. Serada, N. Belorusova // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of XI Junior Researchers' Conference, Novopolotsk, May 23-24, 2019 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. D. Lazouski [et al.]. - Novopolotsk : PSU, 2019. - Part 2 : Economics. - P. 133-136.	ru
dc.identifier.uri	https://elib.psu.by/handle/123456789/30150	-
dc.description.abstract	The article describes the factors affecting the effectiveness of network advertising, presents a pyramid of the formation of real buyers from visitors to the Internet site, key indicators for evaluating the effectiveness of Internet advertising. Yandex.Metrica and Google Analytics are considered as systems of statistics and analysis of website traffic. A number of activities are offered for more accurate assessment of the effectiveness of online advertising.	ru_RU
dc.language.iso	en	ru_RU
dc.publisher	Полоцкий государственный университет	ru_RU
dc.title	Estimation of the efficiency of internet-user interaction with advertising information	ru_RU
dc.type	Article	ru_RU
Appears in Collections:	European and National Dimension in Research. Economics. 2019

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