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https://elib.psu.by/handle/123456789/36818| Title: | The role of destination branding in tourism industry |
| Authors: | Shteyer, V. Antipin, N. |
| Issue Date: | 2016 |
| Publisher: | Полоцкий государственный университет |
| Citation: | Shteyer, V. The role of destination branding in tourism industry / V. Shteyer, N. Antipin // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of VIII Junior Researchers' Conference, Novopolotsk, April 27-28, 2016 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. D. Lazouski [et al.]. - Novopolotsk : PSU, 2016. - Part 1 : Humanities. - P. 122-125. |
| Abstract: | Destination branding is relatively new marketing concept which demands special attention of the marketers who study progressive ways of building and promoting brands. Consequently, special attention is paid to tourist destination branding. |
| URI: | https://elib.psu.by/handle/123456789/36818 |
| Appears in Collections: | European and National Dimension in Research. Humanities. 2016 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 122-125.pdf | 71.18 kB | Adobe PDF | View/Open |
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