Please use this identifier to cite or link to this item: https://elib.psu.by/handle/123456789/36875
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dc.contributor.authorTrokina, I.ru_RU
dc.contributor.authorKazakova, O.ru_RU
dc.date.accessioned2023-01-06T07:39:44Z-
dc.date.available2023-01-06T07:39:44Z-
dc.date.issued2014
dc.identifier.citationTrokina, I. The linguistic gimmicks of advertising / I. Trokina, O. Kazakova // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of VI Junior Researchers' Conference, Novopolotsk, April 22-23, 2014 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. D. Lazouski [et al.]. - Novopolotsk : PSU, 2014. - Part 1 : Humanities. - P. 50-53.ru_RU
dc.identifier.urihttps://elib.psu.by/handle/123456789/36875-
dc.description.abstractThe article deals with the linguistic means of manipulation in press advertisements. The author highlights different types of persuasion used in advertising and main advertising techniques. Manipulation of linguistic means is viewed as a type of foregrounding at different language levels.ru_RU
dc.language.isoenru_RU
dc.publisherПолоцкий государственный университетru_RU
dc.titleThe linguistic gimmicks of advertisingru_RU
dc.typeArticleru_RU
dc.citation.spage50ru_RU
dc.citation.epage53ru_RU
Appears in Collections:European and National Dimension in Research. Humanities. 2014

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