Please use this identifier to cite or link to this item:
https://elib.psu.by/handle/123456789/36875| Title: | The linguistic gimmicks of advertising |
| Authors: | Trokina, I. Kazakova, O. |
| Issue Date: | 2014 |
| Publisher: | Полоцкий государственный университет |
| Citation: | Trokina, I. The linguistic gimmicks of advertising / I. Trokina, O. Kazakova // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of VI Junior Researchers' Conference, Novopolotsk, April 22-23, 2014 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. D. Lazouski [et al.]. - Novopolotsk : PSU, 2014. - Part 1 : Humanities. - P. 50-53. |
| Abstract: | The article deals with the linguistic means of manipulation in press advertisements. The author highlights different types of persuasion used in advertising and main advertising techniques. Manipulation of linguistic means is viewed as a type of foregrounding at different language levels. |
| URI: | https://elib.psu.by/handle/123456789/36875 |
| Appears in Collections: | European and National Dimension in Research. Humanities. 2014 |
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