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https://elib.psu.by/handle/123456789/37484| Title: | Problems and prospects of marketing communications professional sports in the Republic of Belarus |
| Authors: | Matvienka, A. |
| Issue Date: | 2015 |
| Publisher: | Полоцкий государственный университет |
| Citation: | Matvienka, A. Problems and prospects of marketing communications professional sports in the Republic of Belarus / A. Matvienka // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of IX Junior Researchers' Conference, Novopolotsk, April 29-30, 2015 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. Dr. Dzmitry Lazouski [et al.]. - Novopolotsk : PSU, 2015. - Part 2 : Economics. - P. 61-64. |
| Abstract: | The article is devoted to marketing in the industry of professional sports. The author identifies a number of problems in the development of marketing communications professional sports of the Republic of Belarus. In the article marketing and consumer behavior fans of football clubs in the top League of the Republic of Belarus are analyzed. The ways of the development marketing activities of professional sports organizations are offered. |
| URI: | https://elib.psu.by/handle/123456789/37484 |
| Appears in Collections: | European and National Dimension in Research. Economics. 2015 |
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