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https://elib.psu.by/handle/123456789/37524| Title: | Marketing strategy of the national basketball association: the image of the league |
| Authors: | Baranava, K. Matvienka, A. |
| Issue Date: | 2014 |
| Publisher: | Полоцкий государственный университет |
| Citation: | Baranava, K. Marketing strategy of the national basketball association: the image of the league / K. Baranava, A. Matvienka // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of IX Junior Researchers' Conference, Novopolotsk, April 22-23, 2014 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. Dr. Dzmitry Lazouski [et al.]. - Novopolotsk : PSU, 2014. - Part 2 : Economics. - P. 35-38. |
| Abstract: | The article is devoted to the marketing of the National basketball Association. The article considers the issues of specificity of sport marketing, branding of sportsmen. It considers marketing strategy to promote the NBA. |
| URI: | https://elib.psu.by/handle/123456789/37524 |
| Appears in Collections: | European and National Dimension in Research. Economics. 2014 |
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