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https://elib.psu.by/handle/123456789/37546| Title: | Marketing of the football club: strategy of promotion on the market |
| Authors: | Shamrovich, A. Matvienka, A. |
| Issue Date: | 2014 |
| Publisher: | Полоцкий государственный университет |
| Citation: | Shamrovich, A. Marketing of the football club: strategy of promotion on the market / A. Shamrovich, A. Matvienka // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of IX Junior Researchers' Conference, Novopolotsk, April 22-23, 2014 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. Dr. Dzmitry Lazouski [et al.]. - Novopolotsk : PSU, 2014. - Part 2 : Economics. - P. 94-97. |
| Abstract: | This article is devoted to the marketing of a professional football club. In article we consider the main questions about specificity of sport marketing strategies and the principles of conduct of the leading football clubs in social media. Also we consider use of marketing principles on the example of football club "Barcelona". |
| URI: | https://elib.psu.by/handle/123456789/37546 |
| Appears in Collections: | European and National Dimension in Research. Economics. 2014 |
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