Marketing strategy development of Manchester United as the most influential football brand in the world

Please use this identifier to cite or link to this item: https://elib.psu.by/handle/123456789/37570

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DC Field	Value	Language
dc.contributor.author	Ramanchuk, A.	ru_RU
dc.contributor.author	Matvienka, A.	ru_RU
dc.date.accessioned	2023-01-20T07:56:16Z	-
dc.date.available	2023-01-20T07:56:16Z	-
dc.date.issued	2014
dc.identifier.citation	Ramanchuk, A. Marketing strategy development of Manchester United as the most influential football brand in the world / A. Ramanchuk, A. Matvienka // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of IX Junior Researchers' Conference, Novopolotsk, April 22-23, 2014 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. Dr. Dzmitry Lazouski [et al.]. - Novopolotsk : PSU, 2014. - Part 2 : Economics. - P. 160-163.	ru_RU
dc.identifier.uri	https://elib.psu.by/handle/123456789/37570	-
dc.description.abstract	The article is devoted to the marketing policy of Manchester United football club. In the article the questions of sports brand, IPO and marketing strategies for the development of FC Manchester United are examined.	ru_RU
dc.language.iso	en	ru_RU
dc.publisher	Полоцкий государственный университет	ru_RU
dc.title	Marketing strategy development of Manchester United as the most influential football brand in the world	ru_RU
dc.type	Article	ru_RU
dc.citation.spage	160	ru_RU
dc.citation.epage	163	ru_RU
Appears in Collections:	European and National Dimension in Research. Economics. 2014

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