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https://elib.psu.by/handle/123456789/29312| Title: | Branding activities of residents of the Republic of Belarus as a marketing strategy |
| Authors: | Shunto, T. Bogdanova, E. |
| Issue Date: | 2021 |
| Publisher: | Полоцкий государственный университет |
| Citation: | Shunto, T. Branding activities of residents of the Republic of Belarus as a marketing strategy / T. Shunto, E. Bogdanova // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of XIII Junior Researchers’ Conference, Novopolotsk, May 17-21, 2021 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. Dr. Yury Holubeu [et al.]. - Novopolotsk : PSU, 2021. - Part 2 : Economics. - P. 40-42. |
| Abstract: | Brands characterize the lifestyle, the value system of an individual or group, reflecting and influencing social processes. The results of the brand value assessment show the effectiveness of branding in the organization. For the company, the presence of a brand is the basis of competitiveness and development in the market. This article analyses the branding activities of residents of the Republic of Belarus. |
| URI: | https://elib.psu.by/handle/123456789/29312 |
| Appears in Collections: | European and National Dimension in Research. Economics. 2021 |
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