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https://elib.psu.by/handle/123456789/29428| Title: | Interaction of marketing and logistics in production and economic activities of the enterprise |
| Authors: | Paplauskaya, K. Banzekulivaho Muhizi John |
| Issue Date: | 2020 |
| Publisher: | Полоцкий государственный университет |
| Citation: | Paplauskaya, K. Interaction of marketing and logistics in production and economic activities of the enterprise / K. Paplauskaya, J. Banzekulivaho // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of XII Junior Researchers’ Conference, Novopolotsk, May 13-14, 2020 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. D. Lazouski [et al.]. - Novopolotsk : PSU, 2020. - Part 2 : Economics. – P. 18-21. |
| Abstract: | The article dwells upon the economic essence of marketing and logistics, points out the interaction between these two concepts in ensuring the promotion of enterprise products on the market by linking the consumer, transport and supplier to a mobile, techno-technological and planned-economically coordinated system with subsequent increase in the efficiency of product sales and profitability of the enterprise as a whole. |
| URI: | https://elib.psu.by/handle/123456789/29428 |
| Appears in Collections: | European and National Dimension in Research. Economics. 2020 |
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