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https://elib.psu.by/handle/123456789/30628| Title: | Business Development Strategies in Accessing New Markets |
| Authors: | Vavilonskaya, V. |
| Issue Date: | 2017 |
| Publisher: | Полоцкий государственный университет |
| Citation: | Vavilonskaya, V. Business Development Strategies in Accessing New Markets / V. Vavilonskaya // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of IX Junior Researchers' Conference, Novopolotsk, April 26-27, 2017 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. D. Lazouski [et al.]. - Novopolotsk : PSU, 2017. - Part 2 : Economics. - P. 62-63. |
| Abstract: | The summary describes strategies of entering new markets. Entering new foreign markets may be achieved in a variety of ways. Each of these ways places its unique demands on the company in terms of organizational and financial resources. Most of the times, entering international markets is not a matter of choice but of necessity to remain competitive in new or established markets. Our summary is going to analyze the possibilities that a company has when entering a foreign market, decision that is very important and which involves market assessment and analysis. |
| URI: | https://elib.psu.by/handle/123456789/30628 |
| Appears in Collections: | European and National Dimension in Research. Economics. 2017 |
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