Please use this identifier to cite or link to this item:
https://elib.psu.by/handle/123456789/36742| Title: | Branding as a form of PR-activities |
| Authors: | Kvashnina, K. Bortnik, I. |
| Issue Date: | 2017 |
| Publisher: | Полоцкий государственный университет |
| Citation: | Kvashnina, K. Branding as a form of PR-activities / K. Kvashnina, I. Bortnik // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of IX Junior Researchers' Conference, Novopolotsk, April 26-27, 2017 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. D. Lazouski [et al.]. - Novopolotsk : PSU, 2017. - Part 1 : Humanities. - P. 130-133. |
| Abstract: | The article discusses the concept of "branding as a form of PR-activities". It also considers related concepts such as "branding", "advertising", "PR-activities". The paper studies the impact of branding on economic and social activity. |
| URI: | https://elib.psu.by/handle/123456789/36742 |
| Appears in Collections: | European and National Dimension in Research. Humanities. 2017 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 130-133.pdf | 68.46 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.