Branding development at the enterprise

Please use this identifier to cite or link to this item: https://elib.psu.by/handle/123456789/37499

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DC Field	Value	Language
dc.contributor.author	Borisenok, J.	ru_RU
dc.date.accessioned	2023-01-19T08:46:41Z	-
dc.date.available	2023-01-19T08:46:41Z	-
dc.date.issued	2015
dc.identifier.citation	Borisenok, J. Branding development at the enterprise / J. Borisenok // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of IX Junior Researchers' Conference, Novopolotsk, April 29-30, 2015 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. Dr. Dzmitry Lazouski [et al.]. - Novopolotsk : PSU, 2015. - Part 2 : Economics. - P. 98-101.	ru_RU
dc.identifier.uri	https://elib.psu.by/handle/123456789/37499	-
dc.description.abstract	The article is devoted to the actual problem of modern Belarusian companies – branding development. In the work, the author defines goals and objectives of the brand, analyzes Belarusian branding, and identifies problems of modern enterprises in branding development. The author pays special attention to the development and implementation of brand book in the company.	ru_RU
dc.language.iso	en	ru_RU
dc.publisher	Полоцкий государственный университет	ru_RU
dc.title	Branding development at the enterprise	ru_RU
dc.type	Article	ru_RU
dc.citation.spage	98	ru_RU
dc.citation.epage	101	ru_RU
Appears in Collections:	European and National Dimension in Research. Economics. 2015

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