Please use this identifier to cite or link to this item:
https://elib.psu.by/handle/123456789/37499| Title: | Branding development at the enterprise |
| Authors: | Borisenok, J. |
| Issue Date: | 2015 |
| Publisher: | Полоцкий государственный университет |
| Citation: | Borisenok, J. Branding development at the enterprise / J. Borisenok // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of IX Junior Researchers' Conference, Novopolotsk, April 29-30, 2015 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. Dr. Dzmitry Lazouski [et al.]. - Novopolotsk : PSU, 2015. - Part 2 : Economics. - P. 98-101. |
| Abstract: | The article is devoted to the actual problem of modern Belarusian companies – branding development. In the work, the author defines goals and objectives of the brand, analyzes Belarusian branding, and identifies problems of modern enterprises in branding development. The author pays special attention to the development and implementation of brand book in the company. |
| URI: | https://elib.psu.by/handle/123456789/37499 |
| Appears in Collections: | European and National Dimension in Research. Economics. 2015 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 98-101.pdf | 73.73 kB | Adobe PDF | View/Open |
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