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https://elib.psu.by/handle/123456789/37529| Title: | Theoretical aspects of sales management in organization |
| Authors: | Vavilonskaya, V. Belorusova, N. |
| Issue Date: | 2014 |
| Publisher: | Полоцкий государственный университет |
| Citation: | Vavilonskaya, V. Theoretical aspects of sales management in organization / V. Vavilonskaya, N. Belorusova // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of IX Junior Researchers' Conference, Novopolotsk, April 22-23, 2014 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. Dr. Dzmitry Lazouski [et al.]. - Novopolotsk : PSU, 2014. - Part 2 : Economics. - P. 51-53. |
| Abstract: | The article is devoted to the problems solved in the process of marketing activity. It analyses the stages of sales management in the organization, which include: definition channels, the choice of intermediaries, business supplies, promotion and supervision of intermediaries. Under phase selection intermediaries we consider three strategies to reach the market – an intensive and selective distribution, exclusive distribution. |
| URI: | https://elib.psu.by/handle/123456789/37529 |
| Appears in Collections: | European and National Dimension in Research. Economics. 2014 |
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