Improvement of package of dairy products from the point of view of logistics

Abstract

This article describes the concept of package, its functions, criteria of classifications, its major characteristics, the strategy of its creation and consumer psychology in choice of products. The types of package of dairy products of JSC Orshansky Dairy Combine are examined. Their advantages and disadvantages are also discovered. The example of the English retailer Asda, in which milk production is packed in so-called "Green Bottle", is considered as a way to package improvement.