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https://elib.psu.by/handle/123456789/37550| Title: | Improvement of package of dairy products from the point of view of logistics |
| Authors: | Kovalyova, G. Samoilava, H. |
| Issue Date: | 2014 |
| Publisher: | Полоцкий государственный университет |
| Citation: | Kovalyova, G. Improvement of package of dairy products from the point of view of logistics / G. Kovalyova, H. Samoilava // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of IX Junior Researchers' Conference, Novopolotsk, April 22-23, 2014 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. Dr. Dzmitry Lazouski [et al.]. - Novopolotsk : PSU, 2014. - Part 2 : Economics. - P. 108-112. |
| Abstract: | This article describes the concept of package, its functions, criteria of classifications, its major characteristics, the strategy of its creation and consumer psychology in choice of products. The types of package of dairy products of JSC Orshansky Dairy Combine are examined. Their advantages and disadvantages are also discovered. The example of the English retailer Asda, in which milk production is packed in so-called "Green Bottle", is considered as a way to package improvement. |
| URI: | https://elib.psu.by/handle/123456789/37550 |
| Appears in Collections: | European and National Dimension in Research. Economics. 2014 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 108-112.pdf | 81.22 kB | Adobe PDF | View/Open |
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