Please use this identifier to cite or link to this item:
https://elib.psu.by/handle/123456789/45879| Title: | Comprehensive approach to estimation of efficiency of internet advertising |
| Authors: | Serada, T. |
| Issue Date: | 2018 |
| Publisher: | Resekne: Rezekne Academy of Technologies |
| Citation: | Serada, T. Comprehensive approach to estimation of efficiency of internet advertising / T. Serada // International Student and Teacher Scientific-Practical Conference INDIVIDUAL. SOCIETY. STATE, Rezekne, 19-20 May, 2017 – Resekne: Rezekne Academy of Technologies, 2018. – P. 131-134. |
| Abstract: | For several years, the Internet as an advertising platform, leading in growth compared with any other media. This article examines key indicators of the effectiveness of advertising campaigns on the Internet. The study proposes a number of measures aimed at a more complete and accurate assessment of the effectiveness of online advertising in modern conditions of the global computer network. Keywords: online advertising, the effectiveness of online advertising, communication effectiveness, economic efficiency, comprehensive approach. |
| URI: | https://elib.psu.by/handle/123456789/45879 |
| metadata.dc.identifier.doi: | 10.17770/iss2017.3027 |
| Appears in Collections: | Публикации в зарубежных изданиях |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 131-134.pdf | 601.44 kB | Adobe PDF | View/Open |
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