Please use this identifier to cite or link to this item:
https://elib.psu.by/handle/123456789/30150| Title: | Estimation of the efficiency of internet-user interaction with advertising information |
| Authors: | Serada, G. Belorusova, N. |
| Issue Date: | 2019 |
| Publisher: | Полоцкий государственный университет |
| Citation: | Serada, G. Estimation of the efficiency of internet-user interaction with advertising information / G. Serada, N. Belorusova // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of XI Junior Researchers' Conference, Novopolotsk, May 23-24, 2019 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. D. Lazouski [et al.]. - Novopolotsk : PSU, 2019. - Part 2 : Economics. - P. 133-136. |
| Abstract: | The article describes the factors affecting the effectiveness of network advertising, presents a pyramid of the formation of real buyers from visitors to the Internet site, key indicators for evaluating the effectiveness of Internet advertising. Yandex.Metrica and Google Analytics are considered as systems of statistics and analysis of website traffic. A number of activities are offered for more accurate assessment of the effectiveness of online advertising. |
| URI: | https://elib.psu.by/handle/123456789/30150 |
| Appears in Collections: | European and National Dimension in Research. Economics. 2019 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 133-136.pdf | 109.76 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.