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https://elib.psu.by/handle/123456789/37570| Title: | Marketing strategy development of Manchester United as the most influential football brand in the world |
| Authors: | Ramanchuk, A. Matvienka, A. |
| Issue Date: | 2014 |
| Publisher: | Полоцкий государственный университет |
| Citation: | Ramanchuk, A. Marketing strategy development of Manchester United as the most influential football brand in the world / A. Ramanchuk, A. Matvienka // European and National Dimension in Research = Европейский и национальный контексты в научных исследованиях : electronic collected materials of IX Junior Researchers' Conference, Novopolotsk, April 22-23, 2014 : in 3 parts / Ministry of Education of Belarus, Polotsk State University ; ed. Dr. Dzmitry Lazouski [et al.]. - Novopolotsk : PSU, 2014. - Part 2 : Economics. - P. 160-163. |
| Abstract: | The article is devoted to the marketing policy of Manchester United football club. In the article the questions of sports brand, IPO and marketing strategies for the development of FC Manchester United are examined. |
| URI: | https://elib.psu.by/handle/123456789/37570 |
| Appears in Collections: | European and National Dimension in Research. Economics. 2014 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 160-163.pdf | 72.33 kB | Adobe PDF | View/Open |
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